I’ve built my career around brand and visual design, working across brand identity, editorial design, websites, digital campaigns, and marketing design.
I studied Visual Communication at PUC-Rio and began my career working at design agencies in Rio de Janeiro before starting my own business. Those early years gave me the opportunity to work with clients from different industries, developing brands, marketing materials, and digital experiences while learning to adapt my work to different teams and business goals.
After nearly a decade working independently, I moved into tech, focusing on growing SaaS companies.
I studied Visual Communication at PUC-Rio and began my career working at design agencies in Rio de Janeiro before starting my own business. Those early years gave me the opportunity to work with clients from different industries, developing brands, marketing materials, and digital experiences while learning to adapt my work to different teams and business goals.
After nearly a decade working independently, I moved into tech, focusing on growing SaaS companies.
Working in tech
Over the past seven years, I've specialized in brand and marketing design for tech companies, shaping visual identities and marketing materials.
I spent five years at DeepHow as Lead Brand and Marketing Designer, helping develop the company’s visual identity as it grew from an early-stage startup into a more established business. My work included product launches, presentations, conferences, website and landing pages, and day-to-day marketing communication.
Today, I work as a Senior Designer in Marketing at Findigs, creating designs for marketing campaigns, events, sales enablement, and customer communications.
I spent five years at DeepHow as Lead Brand and Marketing Designer, helping develop the company’s visual identity as it grew from an early-stage startup into a more established business. My work included product launches, presentations, conferences, website and landing pages, and day-to-day marketing communication.
Today, I work as a Senior Designer in Marketing at Findigs, creating designs for marketing campaigns, events, sales enablement, and customer communications.
My freelance years
Before moving into tech, I spent almost ten years working as an independent designer with clients of different sizes across different areas.
That period allowed me to build brands from the beginning, collaborate directly with founders, and work across a wide range of creative fields. It also taught me how to manage projects, communicate with clients, and adapt my work to different businesses. Many of those relationships lasted for years, allowing me to support companies as they grew and their communication evolved.
That period allowed me to build brands from the beginning, collaborate directly with founders, and work across a wide range of creative fields. It also taught me how to manage projects, communicate with clients, and adapt my work to different businesses. Many of those relationships lasted for years, allowing me to support companies as they grew and their communication evolved.
In my early years as a freelancer, I worked closely with new businesses to build their brands from scratch. This meant sitting down to understand their vision, then translating it into a visual identity that felt right for what they wanted to communicate. We'd explore different directions together, refining until we found something that worked. Building a brand this way taught me that the strongest identities come from really understanding the people behind them.
Working with brands across many projects, I created campaigns by adapting their existing assets, finding new ways to arrange them for landing pages, social media, and promotional materials. The goal was to keep everything cohesive while making each campaign feel current and relevant to what was being promoted.