I’ve spent 15 years working in graphic design, with experience spanning brand identity, editorial design, digital interfaces, and visual communication across different industries. After almost a decade as a freelancer, I shifted into the tech space and have since been working as Lead Brand Designer at DeepHow, an AI-powered knowledge management platform based in the US, where I focus on design execution with clarity, consistency, and craft.
I hold a Bachelor’s degree in Visual Communication (Design) from PUC-Rio, where I began my career through internships at independent design studios in Rio de Janeiro before starting my freelance practice.
I hold a Bachelor’s degree in Visual Communication (Design) from PUC-Rio, where I began my career through internships at independent design studios in Rio de Janeiro before starting my freelance practice.
My work in DeepHow
lead brand designer
remote work
2020—2025
I spent five years leading DeepHow’s visual identity and shaping the brand’s evolution. During that time, I oversaw the website redesign and collaborated with the marketing team to design and deploy new projects that brought the brand to life across every touchpoint, from presentations and brand applications to conference materials and digital assets.
Freelance design studio
creative director
remote work
2012—2020
From 2012 to 2020, I worked as a freelance designer, collaborating with clients of all sizes, from small businesses building their brands from the ground up to established names seeking to evolve and expand their visual identities.
I helped emerging brands express their voice and personality through cohesive design systems, while supporting larger clients in maintaining and developing their existing identities to meet strategic goals. Always focused on achieving the best results, I built lasting partnerships with other designers and artists to deliver comprehensive creative solutions that extended beyond my own areas of expertise.
This was a deeply enriching period where I had the opportunity to work across a wide range of industries, from technical fields to major educational and professional institutions, emerging brands, and even the music and television industries. I learned to adapt to each client’s unique process and workflow, broadening my perspective as a designer and strengthening my ability to navigate multiple creative experiences.
I helped emerging brands express their voice and personality through cohesive design systems, while supporting larger clients in maintaining and developing their existing identities to meet strategic goals. Always focused on achieving the best results, I built lasting partnerships with other designers and artists to deliver comprehensive creative solutions that extended beyond my own areas of expertise.
This was a deeply enriching period where I had the opportunity to work across a wide range of industries, from technical fields to major educational and professional institutions, emerging brands, and even the music and television industries. I learned to adapt to each client’s unique process and workflow, broadening my perspective as a designer and strengthening my ability to navigate multiple creative experiences.
These are some of the clients that I used to work with:
catavento's brand identity
I have partnered with Catavento, a strategy and sustainability consultancy, in a long-standing collaboration that began with the creation of its visual identity in 2013. The process included developing the logo and its variations, defining the color palette and typography, building the brand guidelines, and designing a wide range of supporting materials such as stationery, presentations, editorial content, white papers, and the company’s website.
Universal Music Playlist Experience
In partnership with Universal Music, I designed a series of campaign landing pages to boost user engagement with curated Spotify playlists. Each page invited users to take a simple action, such as answering a quiz, spinning a digital wheel, or authorizing Universal Music to create a personalized playlist, which automatically added the selected playlist to their Spotify account. The promoted artists included Sandy & Junior, Maroon 5, Marília Mendonça, and Simone & Simaria.