In partnership with Universal Music, I designed a series of campaign landing pages to boost user engagement with curated Spotify playlists. Each page invited users to take a simple action, such as answering a quiz, spinning a digital wheel, or authorizing Universal Music to create a personalized playlist, which automatically added the selected playlist to their Spotify account. The promoted artists included Sandy & Junior, Maroon 5, Marília Mendonça, and Simone & Simaria.

I was responsible for the overall visual direction, layout design, and user experience across the campaign, ensuring each page reflected the artist’s identity while maintaining the label's brand consistency. Working closely with a developer, I oversaw implementation and integration with Spotify’s API, enabling a seamless playlist-adding experience and driving broad audience engagement.